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TikTok |60 Things You Don’t Know About The TikTok App
In this article, we’ll be telling you things you don’t know about the TikTok app. DescriptionTikTok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based internet technology company founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy, and talent videos. Later, TikTok was launched in 2017 for iOS and Android in markets outside of China. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. If you care to know about the TikTok app, then you’re definitely on the right site.
Douyin was launched by ByteDance in China in September 2016, originally under the name A.me, before rebranding to Douyin in December 2016. ByteDance planned on Douyin expanding overseas. The founder of ByteDance, Zhang Yiming, stated that “China is home to only one-fifth of Internet users globally. If we don’t expand on a global scale, we are bound to lose to peers eyeing the four-fifths. Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. TikTok was launched in the international market in September 2017. On 23 January 2018, the TikTok app ranked No. 1 among free app downloads on app stores in Thailand and other countries. Since June 2020, Kevin Mayer is CEO of TikTok and COO of parent company ByteDance. Previously he was chairman of Walt Disney Direct-to-Consumer & International.
After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app in the US in October 2018, the first Chinese app to achieve this. As of 2018, it was available in over 150 markets and in 75 languages. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China. In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019. It was also the most-downloaded app on the App Store in 2018 and 2019. Now read further below in order to still know about the TikTok app.
All You Need to Know About the TikTok App
Everything you need to know about TikTok app has been detailed for you below:
- On 9 November 2017, TikTok’s parent company, ByteDance, spent up to $1 billion to purchase musical.ly, a startup based in Shanghai with an office in Santa Monica, California. Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014.
- Looking forward to leveraging the US digital platform’s young user base, TikTok merged with musical.ly on August 2, 2018, to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. This ended musical.ly and made TikTok a world-wide app, excluding China, since China has Douyin.
- TikTok has been downloaded about 80 million times in the United States, and 800 million times worldwide, according to data from mobile research firm Sensor Tower that excludes Android users in China.
- As of 2018, TikTok has been made available in over 150 markets, and in 75 languages.
- TikTok was downloaded more than 104 million times on Apple’s App store during the full first half of 2018, according to data provided to CNBC by Sensor Tower.
- TikTok surpassed Facebook, YouTube, and Instagram to become the world’s most downloaded iOS app.
- On 3 September 2019, TikTok and the US National Football League (NFL) announced a multi-year partnership. The agreement occurred just two days shy of the NFL’s 100th season kick-off at the Soldier stadium, where TikTok hosted activities for fans in honor of the deal. The partnership entails the launch of an official NFL TikTok account which will bring about new marketing opportunities such as sponsored videos and hashtag challenges.
- The TikTok mobile app allows users to create a short video of themselves which often feature music in the background, can be sped up, slowed down, or edited with a filter. They can also add their own sound on top of the background music.
- To create a music video with the app, users can choose background music from a wide variety of music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms. They can also film short lip-sync videos to popular songs.
- The app’s “react” feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen. Its “duet” feature allows users to film a video aside from another video. The “duet” feature was another trademark of Musical.ly.
- Videos that users do not want to post yet can be stored in their “drafts”. The user is allowed to see their “drafts” and post when they find it fitting.
- The app allows users to set their accounts as “private.” When first downloading the app, the user’s account is public by default. The user can change to private in their settings.
- Private content remains visible to TikTok but is blocked from TikTok users who the account holder has not authorized to view their content.
- Users can choose whether any other user, or only their “friends”, may interact with them through the app via comments, messages, or “react” or “duet” videos.
- Users also can set specific videos to either “public”, “friends only”, or “private” regardless if the account is private or not.
- Users are also allowed to report accounts depending on the account’s content either being spam or inappropriate.
- In TikTok’s support center under “For Parents”, they reassure the parents that inappropriate content for their children can be blocked and reported.
- The “For You” page on TikTok is a feed of videos that are recommended to users based on their activity on the app.
- Content is generated by TikTok’s artificial intelligence (AI) depending on what kind of content a user liked, interacted with, or searched.
- Users can also choose to add to favorites or select “not interested” on videos in there for your page. TikTok combines the user’s enjoyed content to provide videos that they would also enjoy.
- Users and their content can only be featured on the “for you” page if they are 16 or over as per TikTok policy. Users under 16 will not show up under the “for you” page, the sounds page, or under any hashtags.
- When users follow other users, a “following” page is located on the left of the “for you” page. This is a page to only see the videos from the user’s following.
- Users can also add videos, hashtags, filters, and sounds to their “saved” section.
- When creating a video, they can refer to their saved section, or create a video straight from it. This section is visible only to the user on their profile allowing them to refer back to any video, hashtag, filter, or sound they’ve previously saved.
- Users can also send their friend’s videos, emojis, and messages with direct messaging.
- TikTok has also included a feature to create a video based on the user’s comments.
- Influencers often use the “live” feature. This feature is only available for those who have at least 1,000 followers and are over 16 years old. If over 18, the user’s followers can send virtual “gifts” that can be later exchanged for money.
- One of the newest features as of 2020 is the “Virtual Items” of the “Small Gestures” feature. This is based on China’s big practice of social gifting.
- Since the virtual feature was added, many beauty companies and brands created a TikTok account to participate and advertise this feature. With quarantine in the United States, social gifting has grown in popularity.
- According to a TikTok representative, the campaign was launched as a result of the lockdown, “to build a sense of support and encouragement with the TikTok community during these tough times.”
- TikTok announced a “family safety mode” in February 2020 for parents to be able to control their children’s digital well being.
- There is a screen time management option, restricted mode, and can put a limit on direct messages.
- TikTok employs artificial intelligence to analyze users’ interests and preferences through their interactions with the content, and display a personalized content feed for each user.
- TikTok has an algorithm in which they process the user’s preferences based on the videos they “like”, comment on, and also how long they watch the video.
- Compared to other consumer algorithms such as YouTube and Netflix with a list of recommended videos, TikTok interprets the user’s individual preferences and provides content that they would enjoy.
- There are a variety of trends within TikTok, including memes, lip-synced songs, and comedy videos. Duets, a feature that allows users to add their own video to an existing video with the original content’s audio, have sparked most of these trends.
- Trends are shown on TikTok’s explore page or the page with the search logo. The page enlists the trending hashtags and challenges among the app. Some include #posechallenge, #filterswitch, #dontjudgemechallenge, #homedecor, #hitormiss, #bottlecapchallenge and more. In June 2019, the company introduced the hashtag #EduTok which received 37 billion views.
- The app has spawned numerous viral trends, internet celebrities, and music trends around the world.
- Many celebrities including Jimmy Fallon and Tony Hawk began using the application in 2018.
- Other celebrities such as Jennifer Lopez, Jessica Alba, Will Smith, and Justin Bieber joined TikTok as well and many other celebrities have followed.
- Many other stars got their start on musical.ly, which turned into the global platform known as TikTok on August 2, 2018. These users include Loren Gray, Baby Ariel, Kristen Hancher, Zach King, Lisa and Lena, Jacob Sartorius, and many others.
- Loren Gray remained the most-followed individual on TikTok until Charli D’Amelio surpassed her on March 25, 2020. Loren was the first TikTok account to reach 40 million followers on the platform, and Charli was the first with 60 million.
- Charli D’Amelio started her career on TikTok and currently is the most followed individual on the platform, with more than 62 million followers. Charli D’Amelio rose to fame after duetting another TikTok user that went viral. She is also well known for performing a dance called “The Renegade,” to the song “Lottery” by K CAMP.
- Aside from “The Renegade” that had over 29.7 million videos, a notable TikTok trend is the “hit or miss”, from a snippet of I love Friday’s “Mia Khalifa” (2018), which has been used in over four million TikTok videos. This song helped introduce the app to a larger Western audience.
- Other songs that have gained popularity because of their success on the app include “Roxanne” by Arizona Zervas, “Lalala” by bbno$, “Stupid” by Ashnikko, “Yellow Hearts” by Ant Saunders, “Say So” by Doja Cat, “Truth Hurts” by Lizzo, “Savage” by Megan Thee Stallion, and “Play Date” by Melanie Martinez.
- TikTok played a major part in making “Old Town Road” by Lil Nas X become one of the biggest songs of 2019 and the longest-running #1 song on the Billboard Hot 100.
- TikTok has allowed bands to get notoriety in places all around the globe. The band Fitz and The Tantrums have developed a large following in South Korea despite never having toured in Asia.
- “Any Song” by R&B and rap artist Zico became number 1 on the Korean music charts due to the popularity of the #anysongchallenge, where users dance the choreography of “Any Song”. The song was on the Billboard Hot 100 chart for 17 weeks, breaking the record for the longest time a song was number 1 on the charts. After his song “Old Town Road” went viral on the app, Lil Nas X received a record deal and the song rose to the top of the Billboard charts.
- The platform has received some criticism for its lack of royalties towards artists whose music is used on their platform. There is controversy over whether or not this type of promotion is beneficial in the long run for artists since it seems to play as a “one-hit wonder”.
- In January 2020, Check Point Research discovered a security flaw in TikTok which could have allowed hackers access to user accounts using SMS.
- In February, Reddit CEO Steve Huffman criticized the app, calling it “spyware,” and stating “I look at that app as so fundamentally parasitic, that it’s always listening, the fingerprinting technology they use is truly terrifying, and I could not bring myself to install an app like that on my phone.”
- Responding to Huffman’s comments, TikTok stated “These are baseless accusations made without a shred of evidence.”
- In January 2020, Media Matters for America claimed that TikTok hosted misinformation related to the COVID-19 pandemic despite a recent policy against misinformation.
- In March 2020, internal documents leaked to The Intercept revealed that moderators had been instructed to suppress posts created by users deemed “too ugly, poor, or disabled” for the platform, and to censor political speech in live streams, punishing those who harmed “national honor” or broadcast streams about “state organs such as police” with bans from the platform.
- In April 2020, the government of India asked TikTok to remove users posting misinformation related to the COVID-19 pandemic.
- Some of the misinformation that was given was that the coronavirus is not as bad as claimed.[by whom?] There were also multiple conspiracy theories that the government is involved with the spread of the pandemic. As a response to this, TikTok launched a feature to report content for misinformation.
- TikTok removed some of these videos and has generally added links to accurate COVID-19 information on videos with tags related to the pandemic.
- In May 2020, the Dutch Data Protection Authority announced an investigation into TikTok in relation to privacy protections for children.
- In June 2020, the European Data Protection Board announced that it would assemble a task force to examine TikTok’s user privacy and security practices.
- Still, in June, The Wall Street Journal reported that some previously non-political TikTok users were airing pro-Beijing views for the explicit purpose of boosting subscribers and avoiding “shadow” bans.
- TikTok users and K-pop fans “claimed to have registered potentially hundreds of thousands of tickets” for President Trump’s campaign rally in Tulsa through communication on TikTok, contributing to “rows of empty seats” at the event.
- TikTok has banned holocaust denial, but other conspiracy theories have become popular on the platform, such as Pizzagate and QAnon (two conspiracy theories popular among the US alt-right) whose hashtags reached almost 80 million views and 50 million views respectively by June 2020.